For Further Questions or Information Include your name, position and contact information at the bottom of the press release. She has worked with the most prestigious firms in ensuring that employees in this industry receive the quality of pay and benefits they and their families deserve.
The first two have a little biz-blab in them, but are still reasonably effective. You can also announce the news of their hiring in social media posts and relevant group forums on Facebook, LinkedIn and other networks. Use them sparingly, though, so as not to overwhelm the text. Check out how GameStop does this in a press release published January 22, These are the most important elements of well-done press releases announcing a new hire or promotion.
Create your list before you need it. They may not always be earth-shattering news, but they fulfill important PR purposes. Ask about trends in his area of expertise and connect them to the niche industry or local area.
The third one from Microsoft is an excellent example of how to write a press release that will intrigue reporters and editors. It can also help busy journalists understand what your press release covers and pick it up if they see fit.
For example, how will the new hire and his team work to resolve a common problem or challenge readers face. Create a spreadsheet of the information required by each outlet including the image file format and desired image size as well as submission preferences.
Include a summary of other events or happenings and a brief history of the company.
Tailor the release for others: If you are taking the headshot be sure to photograph the subject against a plain, light background with no furniture, windows, or antenna sprouting from their head. Contact your top outlets personally.
Take a walk in their shoes to understand their perspectives and concerns. There are many online local business newsletters and sites as well as professional associations that also accept new hire press releases.
Nobody reads them, least of all the reporters and editors for whom they're intended. Also notice how this press release provides two bullet points at the top, designed to give the press some fast facts about the acquisition.
If the new hire is an executive, consider adding a quote from the C-level executive who will supervise the person. Talk about low-hanging fruit. If done well, they can lead to larger stories, especially when involving high-level personnel These are the most important elements of well-done press releases announcing a new hire or promotion.
She has worked with the most prestigious firms in ensuring that employees in this industry receive the quality of pay and benefits they and their families deserve.
These elements should be present in all your press releases. Provide some good quotes. Writers can season their sentences within the confines of a release. Have him say something memorable and personal, if possible.
Luckily there are plenty out-of-work reporters out there right now.
Can go above the headline or below. Have him say something memorable and personal, if possible. Each paragraph should be no more than 3 or 4 sentences. Review her resume to extract details about her career that are particularly relevant to her new job.
Schedule a free online demo of the Glean. Luckily there are plenty out-of-work reporters out there right now. Nov 02, · When your company has exciting news to share – like a product launch, a new executive hire or a charitable initiative – one way to spread the word is via press release.
It’s important to include your company logo or a relevant image with every press release. The better the image, the more real estate it might get in print or online. Also, traditional press releases always conclude with # symbols underneath the last line to signify the end of the release.
The title of your press release should include the new hire's full name, position and, of course, your company name. If your organization is a rather conservative one, you might want to stay away from catchy or gimmicky headlines and stick with a straightforward one. Jun 09, · Write a genuine headline.
It should be brief, clear and to the point: an ultra-compact version of the press release’s key point. Plenty of PR professionals recommend writing your headline at the end, after the rest of the release is written%(59).
These are the most important elements of well-done press releases announcing a new hire or promotion. Background information. Although the new hire’s background is available on his resume, a short interview may reveal information that is more valuable.
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eReleases puts your press release in the hands of real journalists via the Associated Press, PR Newswire, and other top media outlets.Write a press release announcing your hire